In the areas we operate, we are always ready to be a good neighbour and lend a helping hand to the community. For us, it is about improving lives, meeting their needs, opening doors and building meaningful long-term relationship with them - one community at a time.
Good intentions should be translated into tangible actions. We encourage our employees to spread kindness and compassion by providing a platform to do so. Our volunteering programme was established in 2006, which serves as a platform for our employees to contribute their time, skills and efforts back to the communities.
With over 700 registered UEM Alert Volunteers we have to date, we are ever ready to roll up our sleeves and get to work in assisting the underprivileged community.
In December 2014, we were the first company to arrive and provide provisions to the flood victims in Tanah Merah, Kelantan. The country was hit with the worst flood over decades, and our volunteers found themselves stranded in the middle of it all.
They made it home eventually albeit later than scheduled, but the experience has not deterred us from doing more. We have and will continue to show courage, tenacity and empathy to do what it takes to deliver relief supplies, undertaken clean-up efforts and rehabilitation assistance in the event of any disasters.
Some diseases take not only physical toll on the patients but also their finances due to the cost of treatment and medication. There is only so much that can be done due to one's financial constraints, especially if one is an underprivileged patient.
We aim to alleviate their burden, provide the much-needed comfort and give those patients suffering from critical illness the fighting chance. Our financial contribution towards Hospital Canselor Tuanku Muhriz UKM and University Malaya Medical Centre partly cover the cost of treatment, medication as well as medical equipment catering to underprivileged patients.
There is a story behind each and every resident of old folks' care center, orphanage or shelter home. We believe that an act of generosity can reach a wound that only compassion can heal.
It is on this premise that we aspire to help create a home away from home for them. Several renovation works have been undertaken at selected underprivileged community centers to improve their living conditions. Our volunteers also spend time to sit down and interact with them, especially during festive seasons, in the hope of leaving behind good memory that they will cherish forever.
Development must be balanced with environmental conservation. SIREH Park, the 343 acres of hilly area and green-lung in Iskandar Puteri was developed by UEM Sunrise for this purpose.
This world-class sustainable heritage and urban forest park transcends beyond merely a fresh green space for the community to enjoy and experience. It is a sanctuary designed to promote appreciation of the natural environment and become the centre-point for various initiatives meant to foster closer interaction within the community.
Financial struggle amongst university students is real. Cost of living is an issue faced by many students, especially those from low income family. Their single source of fund is an education loan but after paying for course / study fees, accommodation and transportation, and study materials, not much is left for sustenance and many of these students routinely skip meals. In addressing their plight and to alleviate their financial burden, Yayasan UEM has introduced the Student Aid Programme in 2019 where we provide cash assistance to university students from low income families who are studying at selected public universities in Malaysia. 257 university students from 7 local universities were recipients of this initiative in 2019.