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KUALA LUMPUR8 February 2024 – UEM Sunrise Berhad’s ("UEM Sunrise" or the "Company") Phase 2B of Senadi Hills experienced overwhelming demand, with all non-Bumiputera units sold out shortly after its launch on 18 December 2023, and 86% of the balance Bumiputera lots registered for. 

Senadi Hills Phase 2B consists of 91 double-storey terrace homes with a typical lot size of 6.7m x 21.3m (22’ x 70’) and a 206m² (2,222ft²) built-up size. These homes are designed with 4 bedrooms and en-suite bathrooms to improve convenience and privacy for each family member. The layout includes a family area with a high ceiling, perfect for social bonding, along with a spacious car porch that can accommodate two cars.

With these enhanced features, Senadi Hills 2B’s is priced from RM783,650 for Bumiputera, and target to complete by end of 4Q 2025. The previous 3 phases of Senadi Hills recorded 100% units sold out upon phase 1A & 1B launches in the year 2020 and the recent phase 2A launch in June 2023.

“Considering customers’ preferred elements in homes and embed them into our designs, we have seen good traction of non-Bumiputera lots (under Phase 2B) within this multi-generational landed product. The positive result shows a testament to our development quality, especially the NEST Series where we prioritise the family needs”, said UEM Sunrise Chief Marketing Officer Kenny Wong.

“We are happy that for Senadi Hills Phase 2B, there is stronger demand from a good mix of buyer profiles, signalling a shift from mainly local owner-occupier profiles before”, remarked UEM Sunrise Chief Executive Officer Sufian Abdullah.

“Equipped with family-friendly facilities and green spaces for residents of all ages, Senadi Hills offers tranquillity and recreational experience exclusively for its residents. We emphasised an effective design rigour in developing products that best suit our customers’ profile and demographics, " Sufian added.

Located in Iskandar Puteri and a stone’s throw from Singapore, Senadi Hills is easily accessible from Lebuh Kota Iskandar and Jalan Ismail Sultan (Iskandar Coastal Highway). Due to its strategic location, Senadi Hills won the ‘Best Connectivity Landed Development’ award during the PropertyGuru Asia Awards Malaysia 2022. Such recognition is evident of the development’s attractive location and convenience to various amenities, i.e. shopping centres, healthcare facilities, educational institutions and leisure amenities, with Bukit Indah, Horizon Hills, and Nusa Bestari neighbourhoods situated nearby.

To address the growing demand in Johor, an attainable double-storey terrace development, Aspira Hills, is planned for launch in 2Q as part of an improved Gerbang Nusajaya masterplan.

UEM Sunrise is poised to launch more freehold landed homes in Gerbang Nusajaya and Puteri Harbour within this year.

Visit the UEM Sunrise Property Showcase in Imperia, Puteri Harbour, or the Company’s website at to learn more about Senadi Hills. The public may also send a WhatsApp message to the Company’s friendly property consultants at +6019 758 3700 for more information.


An artist's impression of Senadi Hills Phase 2B corner lot. The 62-acre Senadi Hills homes are tastefully designed to suit the different multigenerational needs and are surrounded by beautifully landscaped gardens right outside the doorstep.


An artist's impression of facade view of Senadi Hills phase 2B.


An artist's impression of a living hall with an open-plan design showcases a sense of spaciousness.


An artist's impression of a bright and breezy master bedroom.

KUALA LUMPUR, 6 February 2024 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”) is proud to announce its collaboration with Alliance Bank Malaysia Berhad (“Alliance Bank” or the “Bank”), championing the industry to partner in the Alliance Home Complete programme. This milestone signifies progress in making home ownership easily accessible and enhances the home-buying experience. 

This financing solution aims to offer flexibility to homeowners by providing additional loan of up to 10% of the property value, or a maximum of RM150,000. An initiative designed to empower homeowners to customise their living spaces for renovations and interior design, we ensure them to be ‘worry-free’ of initial cash outlay. 

"The primary objective at UEM Sunrise is to create homes that cater to the diverse needs and aspirations of our customers. Our hope is for this creative collaboration with Alliance Bank, would help our customers with the extra boost to help them settle in their dream homes better,” remarked UEM Sunrise Chief Executive Officer Sufian Abdullah. 

“Partnering with Alliance Bank to offer alternatives beyond the conventional financing solutions is part of our ongoing commitment to empower home-buyers in not only reducing financial burdens, but make their homeownership journeys hassle-free and enjoyable," Sufian added. 

Sharing the same sentiment, Group Chief Consumer Banking Officer of Alliance Bank, Ms Gan Pai Li said, “At Alliance Bank, we aim to provide financing packages that meet our customers’ evolving needs. With Alliance Home Complete financing, homeowners shall gain immediate access to funds in realising their dream homes.” 

“This exclusive offering is coupled with Alliance Bank’s mortgage products, to ensure a more streamlined and efficient application experience for the homebuyers. Moreover, customers can now enjoy lower interest rates with us upon purchasing UEM Sunrise’s green certified properties”, said Ms Gan. 

UEM Sunrise is optimistic about the Alliance Home Complete programme, envisaged to driving better take-up rates for the company’s participating projects. The projects include 2023’s key launches in Klang Valley such as The MINH, The Connaught One, and Serene Heights Intrika, while Aspira Gardens, Aspira Parkhomes and Senadi Hills 2A are based in Johor.

For more information on how this financing solution benefits homeowners, please visit


UEM Sunrise CEO Sufian Abdullah (center) with Group Chief Consumer Banking Officer of Alliance Bank Group Consumer Banking Ms Gan Pai Li at the Alliance Home Complete Collaboration Announcement event at Kiara Bay Sales Gallery.

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