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KUALA LUMPUR7 June 2022 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s leading property developers, has signed a Memorandum of Understanding (MoU) together with nine local companies to strengthen, promote and develop a mutually beneficial relationship and cooperation under the Company’s Vendors Partnership Programme. 

The partnership programme is expected to explore long-term synergies and promotes cooperation between UEM Sunrise and the participating companies in the areas of marketing and branding where both parties will leverage their respective marketing platforms to cross-market and increase brand awareness; innovation, to provide opportunities for UEM Sunrise and the participating companies to explore products and services to enhance design development to align with the Company’s aspirations including its ESG goals; and cost savings – forming closer cooperation that would identify business opportunities leading to cost-saving benefits.

The nine participating companies include Guocera Sdn Bhd, one of Malaysia’s largest manufacturers and exporter of floor tiles; Bofi (Malaysia) Sdn Bhd, a company that combines carpentry craftsmanship with luxury kitchen, bath cabinets, and wardrobe; Innocera Marketing Sdn Bhd which produces and supplies Sericite-branded sanitary wares and fittings; Electrolux Malaysia Sdn Bhd, a global appliance company known for supplying consumer electrical appliances; Cement Industries of Malaysia Bhd (CIMA), one of Malaysia’s largest construction material manufacturers which provides innovative and sustainable cement and concrete solutions; Panasonic Malaysia Sdn Bhd, a global company for electrical and electronic consumer and business solutions; Signature Cabinet Sdn Bhd, Malaysia’s largest kitchen cabinet and wardrobe manufacturer; Aurum Precast Sdn Bhd, a company which specialises in concrete precast products for civil and building projects; and Gamuda IBS Sdn Bhd, an end-to-end digital IBS solutions provider, pioneering digital IBS adoption in Malaysia with the country’s first digital IBS facility.

“Our partnership programme allows us to collaborate closely with our partners in the long run, and we look forward to achieving these synergies as part of managing the risk of price fluctuations and supply and demand uncertainties. We hope by building such relationship; we would be able to manage our cost structure better and deliver the right values to our customers”, said UEM Sunrise Chief Executive Officer Sufian Abdullah.

He added that given the volatility of the market, UEM Sunrise will continue to monitor and fine-tune its pricing strategy based on several key cost elements aside from the prices of building materials. He is also optimistic that the Company’s long-term partnership programme with its vendors will help to provide solutions in addressing these rising costs in the market.

For more information about UEM Sunrise’s Vendors Partnership Programme, please contact or



UEM Sunrise Chief Executive Officer Sufian Abdullah shared a few words during the Company’s Vendors Partnership Programme at the Kiara Bay sales gallery in Kepong on 7 June 2022. He said that collaborations like these can be a part of the Company’s response in ensuring that their products remain attainable and are competitively priced for customers. 


(From left to right) Bofi (Malaysia) Managing Director, Kelvin Tan; Gamuda IBS Executive Director, Lim Hui Yan; Innocera Director, Lee Yeu Jer; Cement Industries Malaysia (CIMA) Managing Director, Sharuddin Omar Hashim; UEM Sunrise Chief Executive Officer, Sufian Abdullah; Electrolux Malaysia General Manager, Vincent Lee; Guocera Managing Director, Sally Cheng; Signature Kitchen Sales Senior Manager, Pei Li Chew; and Managing Director of QAFL, Business Promotion office, Panasonic Corporation, Ichiro Suganuma posed for a group photo towards the end of UEM Sunrise’s Vendors Partnership Programme launch. 

KUALA LUMPUR, 2 June 2022 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s leading property developers, have partnered with Affin Bank in the ‘Home Step Fast/i’ campaign to offer financing solutions to home buyers with one of the lowest monthly repayments for the first five years and an attractive loan margin.

Specially tailored for fresh graduates, young homebuyers and property investors, the programme allows purchasers to pay low monthly repayments for the first five years upon completion of the project. Through  the campaign,  purchasers can also convert the loan into a savings scheme for those who need access to emergency funds, suitable for investors and new homebuyers who want to reap the benefits of a higher rental yield while preserving their cash flow.

The campaign also offers no lock-in period and no early settlement fee for buyers, also perfect for those seeking to settle their loans as quickly as they can. RM300 million has been allocated to the programme to help UEM Sunrise’s customers realise their dream of home ownership.

“We understand that it can be daunting, especially for first-time housebuyers. Not only do they have to be faced with choosing the right development that can cater to their needs, there is also a plethora of options for end-financing,” said Chief Executive Officer Sufian Abdullah.

This campaign covers many of UEM Sunrise’s exciting and high-quality projects including the multi-generational freehold gated and guarded communities in the Southern region such as Aspira ParkHomes, Aspira Gardens, Aspira LakeHomes and Estuari Gardens, as well as the guarded neighbourhood of Senadi Hills in the burgeoning and new township of Iskandar Puteri.

In the Klang Valley, participating projects include KAIA Heights, UEM Sunrise’s latest hilltop high-rise residence in Equine Park, Seri Kembangan, which boasts unobstructed breathtaking views of Kuala Lumpur City Centre, Bukit Jalil or the Ayer Hitam Forest Reserve and Residensi AVA in UEM Sunrise’s flagship development of Kiara Bay, Kepong. The high-rise is located just a stone’s throw away from the Kepong Metropolitan Park and within walking distance to the soon-to-be-opened The Beat, a vibrant waterfront retail offering consisting of a new drive-thru Starbucks, a grocer and 21 F&B outlets.

Other developments include Residensi Solaris Parq and Residensi Astrea in Mont’Kiara and Verdi Eco-dominiums, in Cyberjaya.

“With our Affin Bank tie-up for this campaign, we hope that our attainably-priced products are made even more accessible, especially for young housebuyers looking to set up their first homes built by a reputable property developer with a strong track record such as UEM Sunrise,” said Sufian.

Visit for more information about the campaign as well as its latest updates.


(From left to right) UEM Sunrise Chief Marketing Officer, Kenny Wong; UEM Sunrise Chief Executive Officer Sufian Abdullah; Managing Director of Affin Bank Mortgage Business, Jessie Wong Yen Yee; Director of Mortgage Sales, Edward Cheah Soon Huat; and Director of Strategic Alliance Mortgage Business, Kelvin Chin posed for a group photo.


(From left to right, back row) UEM Sunrise Chief Executive Officer, Sufian Abdullah; Director of Strategic Alliance Mortgage Business, Kelvin Chin; (front row) Director of Mortgage Sales, Edward Cheah Soon Huat; Managing Director of Affin Bank Mortgage Business, Jessie Wong Yen Yee; and UEM Sunrise Chief Marketing Officer, Kenny Wong posed for a group photo.

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