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· 120 Students from UEM Sunrise PINTAR School Adoption Programme participated in the 8th Motivational Camp.

Iskandar Puteri, Johor, 26 March 2018 – UEM Sunrise Berhad (“UEM Sunrise” or “the Company”), one of Malaysia’s leading property developers and master developer of Iskandar Puteri, has successfully organised its 8th Motivational Camp from 21 to 23 March 2018, attended by 120 Form Four and Form Five students from its PINTAR adopted schools, at Tiram Indah Village, Johor Bahru.  

The primarily objective of the motivational camp is to inspire and influence students to have higher motivation and interest towards their studies. Through tailor-made activities, the students were practically and mentally engaged on positive values, particularly in time management, teamwork, self-discipline, tolerance, patience and to stay focused on education and life goals. 

The 3D/2N motivational camp which is known to be one of the most anticipated programmes since its inception in 2011, was filled with continuous mental and physical challenges that covered indoor and outdoor activities which were aimed at helping the students identify and unleash their full potential, to stay focused and most importantly to acknowledge the importance and the impact of education for their future. 

Among the numerous activities introduced this year include, “Super student”, “Behaviour Change”, “Learning style”, “Right Brain Exploration” as well as “Teamwork Exposure”. In line with the paradigm shift of Malaysia’s National Education Plan, these activities emphasised and tested the essentials of Higher Order Thinking Skills (“HOTS”).

Meanwhile for the outdoor challenges, the educational and recreational activities include “Strategy Game” and “Road to Success”. The group exercises stimulated the team’s creativity while keeping them mentally engaged and physically active. Through experiential learning, the activities assisted to unleash and seize the participant’s potentials for critical thinking. 

UEM Sunrise’s Managing Director/Chief Executive Officer, Anwar Syahrin Abdul Ajib said, “UEM Sunrise plays a significant role in the communities where we operate and makes a continuous effort to give back to society. Our corporate citizenry revolves around two pillars - education enhancement and community development. Through our PINTAR School Adoption Programme, we facilitate the students with motivational support to inspire them on the importance of adopting positive attitudes and aptitudes in order to excel in life. We believe this designated programme is a good platform for our PINTAR students to build their own identity and strive harder in attaining excellence.”


  • UEM Sunrise continues with its commitment to build affordable housing in support of the Government’s home ownership aspiration for the rakyat, with the launch of Kondominium Kiara Kasih, located in Segambut, neighbouring Mont’Kiara in Kuala Lumpur.  

KUALA LUMPUR, 21 March 2018 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s leading property developers, in collaboration with the Ministry of Federal Territories, launched Kondominium Kiara Kasih, its first Rumah Wilayah Persekutuan (“RUMAWIP”) yesterday. The launch was graced by the Minister of Federal Territorries, YB Datuk Seri Utama Tengku Adnan Tengku Mansor. 

More than 1,000 guests including the registrants, purchasers, government agencies’ representatives, media members and members of the public were present to witness the launch, which was followed by a balloting session. 

Three successful purchasers shared their excitement at the end of the balloting session; Ahmad Faiz Idham Ab Rahim, 25, a Helicopter Engineer said, “My wife and I are currently renting a house in Subang. We chose to buy Kondominium Kiara Kasih because of its strategic location and affordable pricing. Other than that, the developer is also one of the factors why we wanted to buy this property. We trust in UEM Sunrise and the projects that it develops.” 

Kumutha Subramaniam, 37, a housewife from Sentul said her husband, Jerry Axton, 40, an Electronic Engineer was the one who applied for the property. “We were looking for a right property to buy. When my husband came to know about Kondominium Kiara Kasih, he registered at the RUMAWIP portal immediately. Not only it is affordably priced, the location is strategic too. We would like to thank the Ministry of Federal Territories and UEM Sunrise for giving us this opportunity to own a home right in the heart of Kuala Lumpur.” Kumutha who represented her husband at the balloting was accompanied by her 10-year old daughter, Vanessa Laveenia Axton. 

Meanwhile, Lim Hui Ting, 29, who lives in Setapak and works in Jalan Ipoh as an Accountant for the last six years, said Kondominium Kiara Kasih is her first property in Kuala Lumpur. “I have been planning to own a property and settle down in Kuala Lumpur and this opportunity came at a right time. I am very comfortable with Segambut and Mont’Kiara areas. The price for Kondominium Kiara Kasih is so affordable and knowing that it is a project by UEM Sunrise, it gave me even more confidence to purchase the property,” she said. 

The ceremony was held at Dewan Juara, Bukit Kiara Sports Complex in Kuala Lumpur. A scale model of Kondominium Kiara Kasih was also made available for the guests to view the project. The first 350 purchasers who successfully signed up the Sales & Purchase Agreements with complete loan documentations will be presented with Ikea Gift Card worth RM1,000 each by UEM Sunrise. 

In his welcome speech, UEM Sunrise’s Managing Director/Chief Executive Officer, Anwar Syahrin Abdul Ajib said, “Apart from Kondominium Kiara Kasih, our latest affordable housing project launched in the Central region, UEM Sunrise has also launched a few affordable housing projects in Iskandar Puteri, Johor.” 

“To date, in collaboration with Denia Development Sdn. Bhd., UEM Sunrise saw the completion and handover of more than 4,000 units of residences and shop offices mainly landed, in Taman Nusantara. In 2016, 351 units of double storey terraced houses of Bayu Nusantara project were completed and handed over to the purchasers. Bayu Nusantara was also presented with the Merit Award by The Edge Malaysia under the category of Affordable Housing Excellence Award 2017. We will be completing another 1,217 units of affordable properties in 3Q 2018 under the Denai Nusantara project.” 

Anwar added, “Kondominium Kiara Kasih offers well-planned residential and facilities that cater to various family-oriented needs. Residents of this modern high-rise living can be part of a connected and well-organised community living in Segambut, neighbouring Mont’Kiara.” 

“This project reaffirms our commitment to build affordable housing in support of the Government’s home ownership aspiration for the rakyat. Kondominium Kiara Kasih is strategically located and is suitable for young adults who need a base for them to grow their family in the city centre. We really hope that the rakyat will take advantage of this RUMAWIP project,” concluded Anwar. 

RUMAWIP is an initiative by the Government under the Ministry of Federal Territories in providing affordable homes for middle and low-income groups who live and work in the Federal Territory of Kuala Lumpur. 

Kondominium Kiara Kasih residential development sits on a 2.14-acre freehold footprint and commands a gross development value of approximately RM217.5 million. The condominium with complete lifestyle facilities is scheduled for completion in October 2022. 

It offers 719 units on a single tower of 40-storey and each unit is affordably-priced at RM300,000 that comes with 850 square feet built up, three bedrooms, two bathrooms, a parking bay and a host of amenities. 

Key features and amenities include guard house, mail room, entrance plaza, nature play, urban farming, outdoor fitness station, open lawn, open plaza and terrace garden (on the Lower Ground floor); Nursery (on the Ground floor); pocket garden, management office, surau, reading room, playground, BBQ area, swimming pool, wading pool, changing room, multipurpose hall (on the Podium or 8th floor); and finally the terrace garden, sky fitness station, viewing deck and scent garden (on 39th Floor). 

The guarded community not only offers residents a lively ambience for community living but an environment for them to relax and unwind after a busy and hectic day without having to leave the comfort of their homes. 

Kondominium Kiara Kasih is also located in close proximity to SK Taman Sri Sinar, SK Sri Hartamas, SMK Sri Hartamas, SK Kiaramas and SMK Kiaramas. 

Also present at the launch ceremony were Tan Sri Dato’ Sri Zamzamzairani Mohd Isa, Chairman of UEM Sunrise; Datuk Seri Adnan Haji Md Ikhsan, Chief Secretary of the Ministry of Federal Territories; Tan Sri Haji Mohd. Amin Nordin Abd. Aziz, Mayor of Kuala Lumpur City Hall; community leaders, as well as staff of UEM Sunrise. 

For interested RUMAWIP homebuyers, you may log on and register your interest at 




KUALA LUMPUR, 12 March 2018 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s top property developers concluded its special sales campaign “Signature Selection : Road to Russia 2018” with a grand finale lucky draw at the showcase of ‘Ola Bola The Musical’ in Istana Budaya, Kuala Lumpur on 10 March 2018.

More than 1,000 guests, including revered Trésorians - the exclusive UEM Sunrise privileged cardholders for loyal purchasers - who participated in the sales campaign, attended the live musical performance of ‘Ola Bola The Musical’ before the grand finale lucky draw took place. The elegant cultural hub was filled with excitement as UEM Sunrise’s representatives walked up the stage to begin the lucky draw session.

55 winners walked away with luxurious prizes worth more than RM1 million including top three prizes of 7D/6N trips to catch the finals of the FIFA World Cup 2018 in Moscow, Russia.
One of the top winners, Ho Heng Mun, 35, a businessman from Petaling Jaya, said he was very excited in winning the lucky draw prize and was looking forward to watching the Finals.

When asked about how he felt on the winning, Ho said, “I was very nervous yet excited about the whole event. When my name was called, it was unbelievable at first. It would be an amazing experience to be watching the Finals ‘live’ in Moscow, Russia and I am going to enjoy the trip tremendously. I am very thankful to UEM Sunrise for going the extra mile to reward its customers. At UEM Sunrise, it is not just about building homes, it is much more than that. It is also about creating spaces, building communities and exceptional lifestyles. I am really happy to be part of ‘UEM Sunrise’s big family’.”

The 55 luxurious prizes worth more than RM1 million given away at the grand finale lucky draw, which was conducted in the full view of attending guests were:

No. Prize
1. 4 x autographed jerseys by Neymar da Silva Santos Junior
2. 4 x autographed jerseys by Harry Kane
3. 4 x autographed jerseys by Eden Michael Hazard
4. 10 x autographed jerseys by Cristiano Ronaldo
5. 10 x autographed jerseys by Lionel Messi
6. 10 x travel vouchers worth RM20,000 each
7. 5 x Tag Heuer watches
8. 5 x 5D/4N trips to the 2018 FIFA World Cup Opening Ceremony in Moscow, Russia
9. 3 x 7D/6N trips to the 2018 FIFA World Cup Finals in Moscow, Russia

The “Signature Selection : Road to Russia 2018” sales campaign which ran from 15 August to 30 November 2017 was part of UEM Sunrise’s overarching placemaking initiative to illustrate the Company’s overall aspiration to be a creative place maker and aimed at providing the purchasers with the opportunity to own their dream homes in vibrant communities. It saw 502 property units in the Central and Southern regions successfully sold with a total sales value of RM588 million.

The sales campaign featured an array of exclusive properties across highly sought-after locations in Cyberjaya and Bangi, Selangor; Mont’Kiara, Kuala Lumpur; and Iskandar Puteri, Johor that offered attractive discounts and special price packages. They were specially selected based on their unique selling proposition that offers Green Living, Waterfront Living and High Living as below;

Central Region Southern Region
• Symphony Hills • East Ledang
• Serene Heights • Impiana
• Residensi Solaris Parq • Imperia
  • Bayu Angkasa
  • Melia Residences
  • Estuari Gardens

Commenting on the event, UEM Sunrise Managing Director/Chief Executive Officer, Anwar Syahrin Abdul Ajib said, “Inspired by the success of two previous Signature Selection campaigns, and as part of ‘Discover the Places Where You Belong’ placemaking initiative, we bring back ‘Signature Selection’ offering the ‘Road to Russia’ experience. It is not just about winning attractive prizes, more importantly, it is about celebrating the loyalty of our customers by rewarding them with a broader range of benefits and experiences, such as the once-in-a-lifetime trip to Russia to catch the all-revered football match that only happens once every four years. It is also about giving the opportunity to create more memories that our customers can experience and share with their loved ones. We thank our purchasers for their continuous support and it is our hope that winning the prizes will give them a lifetime of cherished moments.”

At the same event, UEM Sunrise also announced that 2018 is not only the Company’s 10th year anniversary, it also marks a celebration of 50 formidable years of combined experience in successful community building and a tipping point as it moves into delivering the next decade of excellence.

“It is not just about looking back, we can also look forward to an exciting and successful future together, where our continued integrity, teamwork and passion will drive our goals. Our vision for the next decade of excellence will be built on the back of exciting new projects as we set out to build unique, innovative communities. We also look forward to celebrating the many homeowners, loyal residents and business owners who have placed their trust in us over the years and have built their lives within our communities. We also invite the next generation of aspiring home and business owners to do the same,” added Anwar.

Besides the home buyers, the other distinguished guests who attended the grand finale lucky draw included UEM Group Berhad’s Board Members, UEM Sunrise’s Board Members and management team, representatives from corporate organisations as well as the Harimau Malaya football legends such as Tuan Haji Bakri Ibni, Datuk James Wong and Datuk Hassan Sani.

‘Ola-Bola The Musical’ was a story of unity, determination and brotherhood, inspired by true events of the Malaysian football team’s journey to the 1980 Olympics in Moscow, and adapted from the 2016 box-office hit movie, Ola Bola.

KUALA LUMPUR. 9 March – A Consortium made-up of Pelaburan Hartanah Berhad (PHB), UEM Group Berhad (UEM Group) and Japan’s Medical Care Service Inc. (MCS) had today unveiled a Discovery Gallery of its joint project known as Rei Seraya Residence (Rei Seraya), Malaysia’s first unique and luxury senior living with care services project. 

Rei Seraya, is designed by a renowned Australian architect who specialises in senior living and will be operated by MCS, one of Japan’s leading care providers with over 15 years of experience. 

Rei Seraya is set to cater exclusively for the senior retired community and will be the first luxury senior living with proficient care services providing two types of options, both of which can be viewed at the Discovery Gallery: 

Assisted Living – a 300 square feet (sq. ft.) unit with en-suite bathroom within an exclusive household concept, providing medium to high care services for residents. Type of care provided ranges from dementia, respite palliative and day care services. 

Independent Living – a 900 sq. ft. unit with the concept of luxury two-bedroom apartments with en-suite bathroom, kitchen and living room. Care services provided upon request by the residents. 

The unveiling of the Rei Seraya Discovery Gallery was officiated by representatives of the Consortium – Datuk Kamalul Arifin Othman, Group Managing Director/Chief Executive Officer of PHB, Dato’ Izzaddin Idris, Group Managing Director/Chief Executive Officer of UEM Group and Grace Wang, Vice President, Overseas Management Division Director of MCS. 

Speaking at the opening today, Datuk Kamalul Arifin said, “The Malaysian national and local government bodies acknowledged that there is a need for accommodation and care for the ageing population. Malaysia’s population is increasing steadily with age and by 2020, 10 percent of the country’s population will be above the age of 60 and by 2030, the percentage of people aged above 60 will increase to 15 percent. This demographic reality will undoubtedly have profound economic and social implications, as well as new healthcare concerns, leading to opportunities.” 

He added, “This presents an opportunity for the consortium to offer a world class senior living development, right here in Kuala Lumpur, not less than what you would have found in other developed countries.” 

Rei Seraya Discovery Gallery is located at Jalan Ampang, adjacent to Gleneagles Hospital. 

Dato’ Izzaddin Idris explained that the decision to open a Discovery Gallery (as opposed to a Sales Gallery) is to allow the market to understand the product and services being offered given that it is a new and unique concept in Malaysia. 

“The Discovery Gallery also provides an opportunity for us to showcase a building that’s senior friendly and care services by one of Japan’s leading senior living care provider. While we have conducted a market research and the result is very convincing, we would like to gather additional feedback and interest from the public which would allow us to further fine-tune the service offering based on local interest and demand,” added Dato’ Izzaddin. 

Care services at Rei Seraya will be provided by MCS, a Japan-based company that has been providing care services for the elderly since 1999 and operates more than 280 facilities in Japan, China and Philippines. 

Grace Wang of MCS said, “We are eager to introduce the quality of our Japanese care services in Malaysia and we hope that through the Discovery Gallery, the public in Kuala Lumpur will get to know more about the possibility of high-end senior care.” 

Rei Seraya Discovery Gallery is open to the public from 9.30 a.m. to 5.30 p.m. on weekdays and from 10.00 a.m. to 5.30 p.m. on weekends. 

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