KUALA LUMPUR, 28 January 2022 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”) exceeded its RM1.2 billion sales target for the year 2021, selling 1,595 units and hitting RM1.46 billion in sales despite the pandemic and less new launches.

Developments in the Klang Valley including Residensi Ava in Kiara Bay and Residensi Allevia were the main contributors, with sales value of RM438.4 million and RM215.7 million respectively constituting 45% of UEM Sunrise’s total sales. The Central region developments make up 71% of the total sales while the remaining is contributed by the Southern region products. For Southern region, Senadi Hills (Phase 1) came out tops with RM109.8 million worth of properties sold for the year.

For the year 2021, UEM Sunrise maintained a conservative outlook amidst the ongoing Covid-19 pandemic and the Movement Control Order, launching only 40% of the total product Gross Development Value (“GDV”) of the RM1.2 billion target set at the beginning of the year.

“We have improved significantly on our sales compared to 2020 when we achieved RM1.13 billion. Despite our targeted and laser-focused launches, subdued consumer sentiment and tightened lending protocols for the last year, we did very well in surpassing our sales targets proving that customers believe in the quality and value of our products, and that this Company is on the path of recovery,” said UEM Sunrise Chief Executive Officer Sufian Abdullah.

Owing its successes to the Chinese New Year ‘Must Cari Ong’ campaign and the Happy Chase Virtual Live Show, the Government’s Home Ownership Campaign 2.0 which ended December 31 last year also saw a bump in sales. Sales in the month of December saw an approximate surge of 2.5 times in comparison to its total sales in November 2021.

For this year, UEM Sunrise is announcing an increased sales target of RM1.5 billion with plans to launch projects worth RM3.3 billion in GDV, totalling 3,526 units. This includes activating the 1.3-acre site in Collingwood, Melbourne, acquired back in 2020 to launch a mixed-development project with an estimated GDV of AUD250 million.

In an aggressive launch pipeline centered on the second half of 2022, the Company will continue to launch new phases of existing sought-out projects namely Serene Heights Bangi as well as Senadi Hills and the Aspira-themed products in Iskandar Puteri, with plans to also unveil new projects to the market. This includes a new mixed-use transit-oriented development on the 6.86-acre land adjacent to the Taman Connaught MRT station in Cheras and a new mixed integrated high-rise development in Mont’Kiara, code-named MK 31. Further details of these new developments will be shared in due course. 

“UEM Sunrise will continue to listen to market demands and respond with a range of relevant and quality products at the right locations, built with sustainable practices and designs, all packaged with value that is worth its price tag,” said Sufian.

He added that the Company has improved its performance in the second half of the year as the economy reopened following the National Recovery Plan after mitigating the Covid-19 pandemic with a successful vaccination programme. UEM Sunrise is also currently making up for the lost time in ensuring that construction is back on schedule after the closure of sites during the Movement Control Order.

“In the absence of the Home Ownership Campaign which we have anticipated, we will be banking on robust marketing campaigns, starting with the ‘Happy Duo Duo’ Chinese New Year campaign just launched two weeks ago which offers rewards and goodies to housebuyers.

“We are also ensuring that our products are priced accurately to meet the market demands while exploring ESG-driven and non-superfluous designs. 2022 will be the year that we rebuild our sales funnel after almost two years of living with the pandemic,” he said.

UEM Sunrise recently unveiled a three-pronged strategy – Triage (prioritising issues that need immediate attention and expediting launches), Stabilise (a transformation of how the Company organises its people, process and portfolio) and Sustain (diversifying the income stream for sustained revenue).

At the same time, the Company will also be making aggressive strides in putting the digital and sustainability agenda at its forefront. The Company has started putting in the building blocks of revamping the product innovation and design rigour to imprint a strong product DNA that can meet and exceed the design needs and the spatial flexibility issues as demanded by the market.

Following the increase in cost of building materials, specifically steel, concrete and cement, UEM Sunrise will be revamping its procurement strategy for better cost management, and to further its usage of tools such as Building Information Modelling to allow greater planning and visualization of the entire project during pre-construction.

The Company will continue to monitor the market to acquire strategically located landbanks particularly in the Central region for quick turnaround and new project pipelines. Efforts to divest non-strategic lands are also ongoing, in line with its landbanking portfolio rebalancing strategy.

UEM Sunrise’s unbilled sales stand at RM2.34 billion as of December 31, 2021.

 First and foremost, PLUS Malaysia Berhad (PLUS) wishes to apologise to all its highway customers for the inconvenience caused as a result of the congestion during the initial implementation of the  2nd Public Pilot RFID along the NSE from Juru to Skudai on 15 January 2022. The RFID project is in line with the Intelligent Transportation System (ITS) blueprint by the Ministry of Works towards a congestion free Multi-Lane Free Flow (MLFF) highway eco-system.

In a recent meeting with the Senior Minister of Works, Dato Sri Hj Fadillah Haji Yusof and the Director General of the Malaysia Highway Authority, Dato Ir Mohd Shuhaimi Hassan together with the top management of PLUS, YB Dato Sri Hj Fadillah raised his concern on the public’s grouses in relations to the initial RFID implementation and the removal of the SmartTag lanes at certain toll plazas.

 PLUS has proactively identified areas of improvement with the steer and guidance from the YB Dato’ Sri Fadilah and has assured the Government that the highway technological enhancement will lead to a better and improved customer experience.

The proactive steps are fully aligned with the Prime Minister’s YAB Dato Sri Ismail Sabri  Yaakob’s, announcement that the RFID solution is an option for the rakyat in terms of their toll payment choices.

The RFID option has co-existed with the SmartTAG and Touch ‘n Go payment options in most open toll highway networks since 2018 serving over 1.5 million existing RFID customers and on 15th January 2022, PLUS introduced it along its highway as an additional payment option to others who wish to travel inter-state.

As PLUS acknowledges the inconvenience caused to its highway customers during the initial RFID implementation along its Juru to Skudai stretch, it is fully committed to improving its overall highway customer experience through the following areas of improvements:

• Reinstating SmartTAG Lanes

PLUS has identified key toll plazas to reinstate SmartTAG lanes to address grievances by SmartTAG users and manage traffic at the toll plazas. PLUS is committed to reinstate 16 toll plazas with 19 Touch ‘n Go lanes into SmartTAG lanes by 25th January 2022 is being selected in antipication of the Chinese New Year travel exodus. Subsequently post CNY, on 19th February, an additional of 18 more toll plazas will convert its 24 lanes to SmartTAG lanes.

• Enhancing System Performance

PLUS have committed teams to work around the clock on the ground to optimize system performance and sharpen detection at all toll plazas. Quicker “double arm” lane barriers will also be deployed at plazas with high traffic to ensure traffic will be able to be managed and cleared quickly. Additionally, to assist our highway customers, visual RFID detection zones will be painted on the lanes to ensure customers are able to position their vehicle to ensure optimum detection.

• Deployment of On-the-Ground Personnel

PLUS have assigned customer service assistants (CSAs) at all 158 RFID lanes across 74 toll plazas to assist customers who are stuck at the lanes using portable detection devices.

• Strategic fitment centers for RFID tag fitment and replacement

There are 24 FCs established on PLUS highway and 35 at locations outside PLUS highways. The full list of FC can be obtained here and updated from time to time https://rfidregister.touchngo.com.my/fitment-centres. Customers experiencing detection issues at PLUS highways will receive a Touch N Go coupon from our CSA and can proceed to the nearest fitment center for assessment and Touch N Go  will replace the tag for FREE if found faulty. PLUS will continue to work with Touch N Go to increase the number of RFID fitment centers (FC) to ensure proper tag fitting by a professional fitment agent is available to customers

For information on PLUS Malaysia Berhad please visit PLUS' official website,  www.plus.com.my and PLUS Malaysia's social media platform including @PLUSTrafik  Twitter, Facebook and PLUS App. For detailed information on the location of the Touch 'n Go RFID tag installation, highway customers can visit the Touch 'n Go portal at  http://www.touchngo.com.my.

KUALA LUMPUR, 19 January 2022 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s leading property developers, has officially opened the KAIA Heights Showcase, featuring the exclusive hilltop high-rise residence in Equine Park, Seri Kembangan which comes with multiple acreage of preserved nature, multi-generational landscaping, and other exciting facilities.

Situated on an elevated plateau surrounded by Persiaran Equine Perdana and Jalan Equine, each unit in the 19.24-acre development boasts unobstructed breathtaking views of either the Kuala Lumpur City skyline, Bukit Jalil, or the Ayer Hitam Forest Reserve.

The makers of KAIA Heights include a portfolio of award-winning architects, interior, and landscape designers, placing emphasis on the development’s three-generation living concept, where residents can Recapture the liveliness of outdoor adventures; Replenish after a hectic workday; and Restore the body, mind and soul of our golden generation with ample fresh air and green sights.

Surrounded by lush natural greenery, KAIA Heights provides six acres of preserved nature and eight acres of landscape and facilities that cater to multi-generational families looking for tranquil living. It is nature living at its best despite situated just minutes away from the various amenities Seri Kembangan has to offer.  

Residents of KAIA Heights will be able to do their shopping AEON Mall Taman Equine and Giant Seri Kembangan. Alice Smith and Rafflesia International Schools are also within quick reach.

KAIA Heights is near to main highways including the Damansara-Puchong Expressway (LDP), Maju Expressway (MEX), South Klang Valley Expressway (SKVE) and the Bukit Jalil Highway and just around 1.6km drive to the upcoming Taman Equine MRT station.

Limited to 10 units per floor, the low-density KAIA Heights is built in two developmental phases where each phase consists of two towers, housing approximately 30 storeys each. With a starting price of RM567,800, the built-up areas of each unit range between 972 sqft to 1,437 sqft in the first phase, with some units equipped with an extra space which can be converted to a home office, mini gym or kids play area.

KAIA Heights also comes replete with facilities including a futsal court, a basketball court, a 1.2km jogging trail, a multi-purpose hall/badminton court, a gym, three different pools, a BBQ pavilion multi-generational play area, within the eight acres of area. KAIA Heights seeks to promote an active lifestyle for its residents whilst surrounded by nature.

With KAIA Height’s exclusive and strategic location along with its attractive amenities as well as its attainable price tag, the upcoming residential development is an easy-entry home for first-time homeowners including families of all generations – small and large, the young and the elderly.

UEM Sunrise Chief Executive Officer Sufian Abdullah said that KAIA Heights, is designed to inspire joyful living experiences with the desire to provide spaces for residents to find greater quality of life for themselves and their families at the heart of it all.

“This family-oriented development is built with an abundance of green spaces, blended recreational facilities, providing avenues for active lifestyle while offering easy access to numerous healthcare facilities, educational and retail hubs. The low-density environment adds to the value, liveability, and attractiveness of KAIA Heights, thus making KAIA Heights suitable for first time home buyers, upgraders, as well as couples with young families,” added Sufian.

“UEM Sunrise fully understands the need for an inclusive community, which is why the recreational facilities and facilities are multi-generational in nature, making it attractive to senior residents and extending the ability to provide secure and comfortable homes beyond the nuclear family,” he added.

KAIA Heights is currently Green-RE silver-certified. It uses non-toxic, ethical, and sustainable materials and harnesses rainwater for irrigation. The development also conserves almost 40% of the existing forestry surrounding the site, utilises compost recycled from horticulture waste, and is designed without air wells for better ventilation. UEM Sunrise is also working with Universiti Putra Malaysia on planting various species of trees native to the Ayer Hitam Forest Reserve around the development.

The estimated completion date of the first phase is targeted for the first quarter of 2025. The entire development will accommodate 924 units with an average of 48 units per acre. Despite the exclusive hilltop development, construction will be undertaken with adherence to the strictest safety standards, retaining the elevated land levels and clearance of at least 14m in building setback.

KAIA Heights is also a part of UEM Sunrise’s ‘Happy Duo Duo’ Chinese New Year Campaign launched last week. Deriving from the expression “Twice the Joy, Double the Happy” which also aligns with the Company’s ‘Find Your Happy’ tagline, the campaign seeks to revitalise the joy of spending time with loved ones, family and friends and appreciate them for who they are during the festive season. Lucky draw prizes and special discounts are up for grabs for those who sign their SPAs with featured developments.

The public can call 1800 88 8008 to book an appointment to view the show unit at the KAIA Heights showcase in Equine Park, Seri Kembangan. The public can find their way to the showcase by searching for ‘KAIA Heights’ on Waze or Google. Visit uemsunrise.com for more information about the exciting development.

UEM Sunrise Chief Executive Officer, Sufian Abdullah presented KAIA Heights and its attractive offerings to the members of the media during the KAIA Heights Media Briefing at its showcase in Seri Kembangan on Wednesday morning. 

UEM Sunrise sales and marketing team accompanied by Chief Operations Officer (Central) Liong Kok Kit (back row, third from the right) gave the members of the media a tour of one of KAIA Heights’ show units. With a starting price of RM567,800, the built-up areas of each unit range between 972 sqft to 1,437 sqft in the first phase, with some units equipped with an extra space which can be converted to a home office, mini gym or kids play area. 

UEM Sunrise sales and marketing team gave the members of the media a tour of KAIA Height’s overall scale model. The 19.24-acre development sits on an elevated plateau surrounded by Persiaran Equine Perdana and Jalan Equine, with each unit boasting unobstructed breathtaking views of either the Kuala Lumpur City skyline, Bukit Jalil, or the Ayer Hitam Forest Reserve.  

(From left to right) UEM Sunrise Chief Operations Officer (Central), Liong Kok Kit; Chief Executive Officer, Sufian Abdullah; and Chief Marketing Officer, Kenny Wong fielding questions from members of the media during the Q&A session after a tour of KAIA Height’s show units. 

(From left to right) UEM Sunrise Chief Financial Officer Siew Chee Seng; Chief Marketing Officer, Kenny Wong; Chief Executive Officer Sufian Abdullah; Chief Operations Officer (Central), Liong Kok Kit; and Chief Development Officer Mardiana Rahayu Tukiran posed for a group photo in front of the overall KAIA Heights scale model during the KAIA Heights Media Briefing on Wednesday morning. 

(From left to right, front row) UEM Sunrise Chief Development Officer Mardiana Rahayu Tukiran; Chief Financial Officer Siew Chee Seng; Chief Marketing Officer, Kenny Wong; (back row) Chief Executive Officer Sufian Abdullah; and Chief Operations Officer (Central), Liong Kok Kit posed for a group photo at one of the show units during the KAIA Heights Media Briefing on Wednesday morning. 

PLUS Malaysia Berhad (PLUS) recorded an encouraging migration rate of 10% RFID transactions after its implementation on 15 January 2022 across the entire North-South Expressway over the weekend. PLUS wishes to thank our customers who have migrated to RFID as their toll payment of choice.

PLUS appreciates the feedback and public’s views on the congestion issue that arose at the toll plazas and are making improvements based on these feedbacks. It has doubled up the teams to assist customers at the toll plazas, as well as improving the visibility of directional signages to increase familiarity of RFID lanes. Highway customers are advised to ensure proper use of the lanes according to the guidance on the signage provided.

Highway customers who experience detection issues at the RFID lane need not worry as toll personnel will be on hand with a handheld device to scan the RFID tag. Should the tag still remain undetectable, a coupon for a full detection diagnostic at the nearest Touch ‘n Go fitment center will be provided. If the RFID tag still have detection issues after the test, Touch ‘n Go will replace the RFID tag for free.

Highway customers are welcome to provide feedback via the 1800-88-0000 PLUSLine and PLUS chatbot,  P.U.T.R.I via the PLUS App, 24/7.

PLUS is hopeful with the increased RFID migration, which is in line with today's contactless payment digital lifestyle and use of e-Wallets, will bring about a smoother and more enjoyable travel experience.

For detailed information on the location of the Touch 'n Go RFID tag installation, highway customers can visit the Touch 'n Go portal at http://www.touchngo.com.my or download the RFID e-book at PLUS official website, www.plus.com.my and social media platforms including Twitter PLUSTrafik, PLUS Malaysia Facebook as well as PLUS App.

KUALA LUMPUR, 13 January 2022 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s leading property developers, has launched its annual Chinese New Year Campaign themed ‘Happy Duo Duo’ this year to celebrate the spirit of togetherness and joyfulness in the Year of the Tiger.

The Company’s ‘Happy Duo Duo’ Chinese New Year Campaign is inspired from the expression “Twice the Joy, Double the Happy” which aligns with the Company’s tagline ‘Find Your Happy’. The word “Duo Duo” meaning “more and more” is also a play of words symbolizing “22” ushering in the year 2022. The campaign seeks to revitalise the joy of getting together and spending time with loved ones, family, and friends safely as part of the new normal during this festive season.

“Customary to every Chinese New Year, we will celebrate happiness, the joy of coming together and being with our loved ones again, especially after almost two years of being in lockdown. This campaign celebrates and pays homage to the little Chinese New Year traditions that we hold so dearly,” said UEM Sunrise Chief Executive Officer, Sufian Abdullah.

Throughout the Chinese New Year campaign period, UEM Sunrise will be organising a series of digital activities, promotions and festive-themed videos that aim to highlight the spirit of togetherness. There are also plenty of goodies to be won for both homebuyers as well as the public.

Homebuyers who sign their SPAs by 22 March will automatically get to join the ‘Happy Duo Duo Book, Sign & Win’ contest to stand a chance to grab attractive prizes worth up to RM622,222 including kitchen appliances and electronic goodies. More benefits include free legal fees during the SPA signing and loan application and stamp duty exemptions for selected participating developments to further ease the homebuying experience. Specific goodies from featured developments also await lucky customers.

Featured developments include KAIA Heights, Serene Heights; Radia Bukit Jelutong; Allevia Mont’Kiara; Solaris Parq; and Residensi AVA, Kiara Bay in the Central region. Meanwhile, those in the Southern region include Senadi Hills; The Maris; Bayu Angkasa; Serassa Greens; Estuari Gardens; Teega Suites; Almãs Suites; Aspira ParkHomes; Aspira LakeHomes; Aspira Gardens; and Aspira Square. The Company’s developments in the Forest Heights township in Seremban are also up for grabs including Broadhill Residence, Begonia Forest Heights, Arden Hill, and Aster.

As part of the campaign’s efforts in encouraging sustainability and the tiger conservation efforts during the Year of the Tiger, UEM Sunrise will donate RM100  - capped at RM22,200 to support the Malayan Tiger conservation efforts for every completed participation at the ‘Send Happy Tiger Home Safely’ contest in the UEM Sunrise website. Simply answer eight ‘treasure hunt’-type questions and stand a chance to win a FUJIFILM Instax Mini 9.

“On top of celebrating happiness during this Chinese New Year, it is apt that we continue to forge ahead with our sustainability efforts, this time raising the awareness of tiger conservation initiatives in the country.

“It is widely known that the Malayan tigers left in the wild have been classified as an endangered species. Being a national symbol for our country, it is essential that we understand and make efforts to preserve them and their habitat, which is the C.H.I.E.F. way, an acronym of our core values, Caring, Honest, Involved, Enthusiastic, Fun-loving,” added Sufian.

Social media users could also join the fun in the ‘Happy Tiger Filter’ contest on Instagram where users record a selfie video or take photos with the campaign-themed filter as a Reel and share to win Grab vouchers.

The campaign duration starts 12 January and ends 22 March 2022.

Meanwhile, UEM Sunrise’s flagship creative retail space in Mont’Kiara, Publika Shopping Gallery, will host a Chinese New Year bazaar with more than 50 stalls selling festive goodies such as cookies, hampers, premium mandarin oranges gift boxes, apparels, and home decoration. The bazaar will run from 10 until 30 January 2022. There will be workshops such as Rainbow Calligraphy and Caricature during the weekends and the God of Prosperity walkabout on 23 and 29 January, as well as an 8-feet tall sculpture of the Happy Tiger mascot for insta-worthy shots.

Stay up to date with the latest news and find out more about UEM Sunrise’s ‘Happy Duo Duo’ Chinese New Year Campaign by visiting its Facebook (@UEMSunrise) and Instagram (@uem_sunrise) pages or visit uemsunrise.com/happyduoduo.

UEM Sunrise has officially launched its Chinese New Year Campaign called ‘Happy Duo Duo’. Inspired from the expression “Twice the Joy, Double the Happy” which aligns with the Company’s tagline ‘Find Your Happy’, the campaign seeks to revitalise the joy of getting together and spending time with family and friends safely as part of the new normal during this festive season. The word ‘Duo Duo’ meaning ‘more and more’ is also a play of words symbolizing ‘22’ ushering in the year 2022. 

From 12 January to 22 March 2022, homebuyers who sign their SPAs during UEM Sunrise’s ‘Happy Duo Duo’ Chinese New Year Campaign will automatically get to join the ‘Happy Duo Duo Book, Sign & Win’ contest to stand a chance to grab attractive prizes worth up to RM622,222 including kitchen appliances and electronic goodies. 

From 14 February to 22 March 2022, UEM Sunrise will donate RM100 - capped at RM22,200 to the Malayan Tiger Conservation Programme by MYCAT - for every completed participation in the ‘Send Happy Tiger Home Safely’ contest in the UEM Sunrise website as part of the campaign’s endeavours in encouraging sustainability and the tiger conservation efforts during the Year of the Tiger. Users can simply answer eight ‘treasure hunt’-type questions and stand a chance to win a FUJIFILM Instax Mini 9. 

Social media users can also join the fun in the ‘Happy Tiger Filter’ contest on Instagram where users record a selfie video or take photos with the campaign-themed filter as a Reel and share to win Grab vouchers. 

An artist’s impression of KAIA Heights in Taman Equine, Seri Kembangan. Located on an elevated plateau in Equine Park, each unit in the 19.24-acre development boasts unobstructed breathtaking views of either the Kuala Lumpur City skyline, Bukit Jalil, or the Ayer Hitam Forest Reserve. KAIA Heights is one of the participating developments in UEM Sunrise’s “Happy Duo Duo” Chinese New Year Campaign. 

An artist’s impression of Aspira ParkHomes in Iskandar Puteri, Johor. The concept behind the freehold, gated and guarded development is self-sustainability where residents are encouraged to take up and enjoy urban farming and gardening as a community. Aspira ParkHomes is among the developments featured in UEM Sunrise’s “Happy Duo Duo” Chinese New Year Campaign. 

SHAH ALAM, 4 January 2022 – A joint-venture company, of which UEM Sunrise Berhad (“UEM Sunrise”) and Sime Darby Property Berhad (“Sime Darby Property”) - two of Malaysia’s leading property developers, are part of - has penned a Memorandum of Understanding (“MoU”) with Netherlands Maritime University College (“NMUC”) to set up campus in Radia Bukit Jelutong. 

With an expected enrolment of more than a thousand students, this will catalyse the new and modern township into becoming a bustling student hub, and a lively retail and commercial location. 

Radia Bukit Jelutong was developed by Sime Darby Property Sunrise Development Sdn Bhd (“SDPSD” or the “Company”), the 50:50 JV company formed by UEM Sunrise and Sime Darby Property. The MoU was signed by UEM Sunrise Chief Marketing Officer Kenny Wong and Sime Darby Property Chief Operating Officer – Integrated Development Datuk Ir. Mohd Idris Abdullah representing SDPSD while NMUC was represented by its Executive Chairman Dato' Captain Razali Bin Yaacob.

Based on the MoU, NMUC will be taking up a total of 24 commercial units at Radia Bukit Jelutong with a Gross Development Value of RM 27.6 million under a special Rent-To-Own (“RTO”) scheme. With a built-up area of 34,358 sqft, the space acquired by NMUC spans from the seventh floor to the ninth floor of the block.  

“With NMUC onboard, we’re anticipating a large number of students trickling into Radia grounds to enliven the space. NMUC is expected to be a huge crowd-puller; this will be a good way to increase footfall as the new semester approaches, and a great way to boost business operations within the premises,” says Wong. 

“NMUC is a great addition to Radia in drawing in crowd and elevate the businesses here – incidentally making Radia a desirable location to kickstart business opportunities. We’re excited that NMUC is coming onboard with us and the vast opportunities it brings. We welcome and implore other business operators to grab this golden opportunity in giving value and take advantage of this growing community,” he added. 

NMUC aims to enrol approximately over a thousand students during their opening semester, which aligns with the Company’s target to make Radia Bukit Jelutong a bustling centre not only for students, but for the surrounding communities in Shah Alam and Subang Jaya. Located within walking distance from two FIFA-standard football fields, Radia Bukit Jelutong also decks an array of cafés, F&B operators, a grocer, and other businesses. 

Datuk Ir. Mohd Idris said, “We are pleased to welcome NMUC into their new home at Radia Bukit Jelutong and look forward to welcoming a much younger crowd to contribute to the social and economic developments in the area. The partnership will inject a breath of fresh air to the already matured township that can benefit a wide range of residents and business owners in Bukit Jelutong, one of Sime Darby Property’s best-planned townships in Selangor located conveniently along the Guthrie Corridor Expressway.”

The RM1.6 billion integrated development is one of the Company’s successful JV projects and has a gross area of 2.7 million sq ft, including serviced apartments with four acres of facilities and amenities. Radia Bukit Jelutong, which is designed by French architecture firm J+H Boiffils, comprises 640 units of serviced apartments, 400,000 sq ft of office space, and retail space totalling 880,000 sq ft. 

Radia Residences, an intelligently designed serviced apartments, is the epitome of urban lifestyle. Built with sustainable features including energy-efficient lighting, water-efficient fittings, and rainwater harvesting systems, Radia Residences is pinned at a prime location with seamless accessibility and connectivity to multiple amenities including schools, hospitals, banks, mosques, and shopping centres, making it a premier spot to settle down.  

(From left to right) The MOU was signed by Sime Darby Property Chief Operating Officer – Integrated Development Datuk Ir. Mohd Idris Abdullah and UEM Sunrise Chief Marketing Officer Kenny Wong; who represented SDPSD and NMUC Executive Chairman Dato' Captain Razali Bin Yaacob.

(From left to right) Sime Darby Property Chief Operating Officer – Integrated Development Datuk Ir. Mohd Idris Abdullah; UEM Sunrise Chief Marketing Officer Kenny Wong and NMUC Executive Chairman Dato' Captain Razali Bin Yaacob posed for a group photo. The MOU is expected to catalyse Radia Bukit Jelutong into becoming a bustling student hub, and a lively retail and commercial location.