In the areas we operate, we are always ready to be a good neighbour and lend a helping hand to the community. For us, it is about improving lives, meeting their needs, opening doors and building meaningful long-term relationship with them, one community at a time.
Good intentions should be translated into tangible actions. We encourage and provide platform for our employees to spread kindness and compassion. Our volunteering programme was established in 2006 and it allows our employees to contribute their time, skills and efforts to the communities.
In December 2014, we were the first to arrive and provide provisions to flood victims in Tanah Merah, Kelantan. In 2020 with COVID-19 pandemic gripping Malaysia, we contributed much needed medical equipment and supplies to various hospitals. We also provided humanitarian aid to hospitals, various organisations, universities and the underprivileged community nationwide.
We have and will continue to show courage, tenacity and empathy to do what it takes to deliver relief supplies, undertake clean-up efforts and rehabilitation assistance in the wake of national emergencies.
Some diseases take not only physical toll on the patients but also their finances due to the cost of treatment and medication. There is only so much that can be done due to one's financial constraints, especially if one is an underprivileged patient.
Known as Yayasan UEM Medical Assistance Programme, we provide financial contribution to Hospital Canselor Tuanku Muhriz UKM, University Malaya Medical Centre and Hospital Universiti Sains Malaysia to partly cover the cost of treatment, medication as well as medical equipment catering to underprivileged patients.
There is a story behind each and every residents of old folks' care centers, orphanages and shelter homes. We believe an act of generosity can reach a wound that only compassion can heal.
It is on this premise that we aspire to create a home away from home for them. Several renovation works have been undertaken at selected underprivileged community centers to improve their living conditions. Our volunteers also spend time interacting with them especially during festive seasons, in the hope of leaving behind good memories they will cherish forever.
Famine, food insecurity and hygiene poverty are real problems that exist today. We provide provisions and various basic hygiene products to Malaysia’s underprivileged and as at end 2022, over 15,000 recipients benefited from this programme.
Our mission is to empower micro-entrepreneurs from low income group. We provide them access to a comprehensive platform that can enhance their earning potential and build sustainable livelihoods. We achieve this by offering much-needed grants, coupled with upskilling and mentoring on financial management and marketing. As a firm believer in the power of entrepreneurship as a proven path for poverty alleviation, we strive to provide long-term income improvement opportunities for our participants, giving them the chance to build a better future for themselves and their communities.
Development must be balanced with environmental conservation. SIREH Park, the 343 acres of hilly area and green-lung in Iskandar Puteri was developed by UEM Sunrise for this purpose. This world-class sustainable heritage and urban forest park transcends beyond merely a fresh green space for the community to enjoy and experience. It is a sanctuary designed to promote appreciation of the natural environment and become the centre-point for various initiatives meant to foster closer interaction within the community.
A believer that environmental awareness should start from young, we undertake various activities amongst schoolgoing children on highlighting the importance of environmental care, protection and conservation.
We support green havens specifically gardens develop by urban communities as it is a place where neighbours, families and friends come together to nurture the land and cultivate a diverse array of organic fruits, vegetables and herbs that are then distributed to local residents and sold to businesses where proceeds are used to support community activities.
Our partnership with residents of Projek Perumahan Rakyat (PPR) Mutiara Magna in Kepong, PPR Seri Malaysia in Desa Petaling and PPR Beringin in Jinjang Utara provide us with the opportunity to connect with individuals and volunteers who share a passion for sustainable agriculture and celebrate the joy of seeing seeds blossom into bountiful produce.